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The campaign
Four short films about domains.
Renewal pricing, fine print, retention pop-ups — and the greyhound who naps through all of it. Each ad is built on one of our actual policies, and the note under each film spells out how that policy really works.
The Renewal Notice
40 seconds · on renewal pricing
You renew at the same price new customers pay. Nothing to do. Go back to sleep.
A business owner opens a renewal email from a made-up registrar: $0.99 for the first year, $39.95 a year to renew, with add-on pop-ups stacked on top. Cut to Jack asleep on the couch and a phone notification from us. The policy behind it: renewal is the same list price as your first year, and new and existing customers pay the same list price. “Nothing to do” is about the price, not the paperwork — you can renew with one card payment from your dashboard when the reminder email arrives. See every price.
The Asterisk
28 seconds · on fine print
That little star next to the price? That’s where they keep the fees.
A “$0.99*” headline price dissolves into a storm of fine print, then cuts to Jack asleep on his back. It ends on our whole .com.au pricing sentence: $20 a year, renews at $20, inc GST. More about The Asterisk.
The Breakup
28 seconds · on leaving
Some registrars treat leaving like a hostage negotiation. We’re not weird about it.
A made-up registrar buries its “Transfer away from us” button under retention pop-ups, and Jack sprints for the exit. With us the transfer code is self-serve: sign in and reveal it any time, with no transfer-out fee and no retention call. More about The Breakup.
The Documentary
36 seconds · of Jack
The fastest land animal in this postcode… choosing not to prove it. Meet Jack.
Jack asleep on the couch, then flat out across a backyard, then asleep again. It illustrates the line on the end card, “Fast when it counts. Asleep otherwise.” — quick when you need something done, quiet the rest of the time. How that works in practice.
Prices and rules last checked: .