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The campaign
Four short films about domains.
Renewal pricing, fine print, retention popups — and the greyhound who naps through all of it. Everything in these ads is our actual policy, which made the scripts easy.
The Renewal Notice — 40 seconds on renewal pricing
You renew at the same price new customers pay. Nothing to do. Go back to sleep.
The Asterisk — 28 seconds on fine print
That little star next to the price? That’s where they keep the fees.
The Breakup — 28 seconds on leaving
Some registrars treat leaving like a hostage negotiation. We’re not weird about it.
The Documentary — 36 seconds of Jack
The fastest land animal in this postcode… choosing not to prove it. Meet Jack.